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By test May 26th, 2026 3 views
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TikTok Trend: Jumpscare

My first TikTok trend for April is made for those who like the spotlight. Creators have been making loud noises in public to purposely make people jump. But the twist is that as the crowds turn, the creator poses to make it seem as though they’re a celebrity being recognized.

For the brave, this trend is a unique chance for local businesses to make their mark online and in the real world. Shamelessly pose with your product as the crowds turn to look, or film with customers in your store. Just remember to always get permission from those in your video before filming.

TikTok Trend: Throwing Shade

A new variation of this TikTok trend comes back around every year. The creator holds their empty hand out to a trending TikTok sound, and when the beat drops, an item magically appears to fill the space. This effective transition is super easy to film and can be recreated in a few minutes.

This trend is the perfect way to promote a new product and build awareness, especially seasonal summer drops. Brands selling food and drinks are the best fit for this trend, since the products are instantly recognisable and plant the idea in viewers’ heads that they should purchase them.

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